If you run a Blogger blog for your business or organization, you may occasionally need to alter the HTML code for it. In general, Blogger automates the coding aspects of your blog, saving you significant amounts of time creating HTML and CSS code. However, if you want to include meta tags within your blog, you do need to edit its HTML code. Adding meta tags to your blog allows you to include information that may affect how well it performs in search engines.
Step 1
Create a blank text file in a text editor to build your meta tags. Rather than writing the code directly into Blogger, it is easier to prepare it in advance. The most common meta tags are for the site keywords and description. You can also include meta elements to indicate the author and revised dates for page content. To create a keywords meta element, use the following outline:
<meta name="keywords" content="print, design, publishing, bespoke" />
This example could be for a print and design business, with the keywords indicating the content of the site pages. Alter the keywords to suit the content on your own blog. For the description meta element, use the following syntax:
<meta name="description" content="Bespoke print and design solutions" />
The description includes readable sentences concisely explaining the content and purpose of the site. Again, alter this to suit your own blog.